COOPERATE SOCIAL
RESPONSIBILITIES
Corporate
social responsibility is the mode that companies use to get involved in the
community as a strategy that creates long-term benefits for both the community
and companies (Koestoer, 2008) Cooperate social responsibility is the role of
the establishment which gives free and fair goods and service to the community it
operates e.g. Charging fair prices. Strandberg (2009) states that CSR is the balance integration of social and
environmental in to business decisions and operations.
The hospitality business has not enjoyed the best character
as a great industry to work in over recent years, but now things are set to
change with the increased publicity over CSR
(Clarke and Chen2007). Cooperate social responsibilities is the ideas that a
business needs to be anxious with more than just profit. Protecting the
environment and address social problems such as poverty and hunger. A business
social responsibility is also stated through its moral standard—how it treats
its various stakeholders, including, vendors, employees and customers (Hill,
2013). In this section I will be looking at how Cresta group of hotels tackle
the Corporate Social Responsibilty issues. The Group’s Corporate Social Responsibilty
program concentrates on assisting the communities in which the Group operates
through donations of various items.
The
Group, in its active involvement, aid social development and the protection of
quality of life. The Group believes that goodwill and being good hearted may
not be a core function in the business but is central to our social license to
do business. That is how the Group would donate various items including cash to
charity. Beneficiaries of the donations and sponsorships include among others; Women Against Rape in Maun , Kazungula
Orphanage in Kasane , Chobe District
Council in Kasane, Kasane Hospital ,
Rankoromake Camphill school in Otse ,
Tsholofelo Foundation in Gaborone, Gemstone Group in Gaborone , My
African Dream countrywide and Masiela
Trust Fund countrywide. The Group has
got a standing commitment to donate to the Masiela Trust Fund. The Group
donates P1 of every bed night spent in the hotels to Masiela trust Fund. These
donations go a long way to assist the orphans identified by Masiela Trust Fund.
The Group’s Corporate Social Responsibility Program focuses on the following
areas; Support for disadvantaged and or handicapped, Skills development , Education ,
Public health facilities that need assistance, Non-Governmental Organisations-
These must be focused on improving the
general welfare of Batswana in some form
or the other and Needy communities whose projects are intended to improve the lives of many Batswana.
How does Cresta Group of hotels practice
cooperate social responsibility?
REFERENCE
Hill.
B., (2013) The Impact of cooperate social
responsibility on organisational stability
Davis.
S.S., (2014) Examples of Social Responsibilities
Strategies: University of California, Los Angeles
Strandberg,
C., (2009) The role of human resource
management in corporate social responsibility,Canada
Koestoer,
Y.,(2008) corporate social
responsibility in developing
countries,USA
Cresta Marang Gardens recently joined forces with the Rotary Club of Francistown, Botswana, to hold a night market in the middle of winter. The aim of holding the event was threefold: to give the community something to do on a bitterly cold night; to provide vendors with the chance to make some extra money by selling their wares; and most importantly, to raise money and awareness for a project that is being undertaken by the Rotary Club of Francistown - the completion of a day care centre in the village of Shashe-Semotswane, located approximately 25km outside the city of Francistown, in northeastern Botswana. Built 15 years ago, but never completed, the day care centre is one of a number of abandoned and incomplete buildings within the village of Shashe-Semotswane. One of the several in the area, the village has been particularly hard-hit by the recent economic crisis, yet it remains an attractive place, dotted with fine acacia trees and smiling face.
ReplyDeleteCresta group of hotels is building houses to the unprivileged and handicapped people around the areas that it operates on. It is also creating employment to the communities. Susan.S. Davis,(2014)a business involved with social corporate responsibility often take action to voluntarily eliminate production practices that could cause harm for the public, regardless of whether they are required by law. For example, a business could institute a hazard control programme that includes steps to protect the public from exposure hazard to hazardous substances through education and awareness.
ReplyDeleteApart from just donating and sponsoring the company benefits from cooperate social responsibility. It uses it as a strategy to market the business. One will wonder when you say they use it as the strategy to market their business, in what terms? Customers pay P1 per night which includes marketing ant this will convince people to choose Cresta so that they can give something to the community. And also during their giving time the media is involved so that people can see what it is giving to the community. Employees of Cresta hotels also benefit from the group’s Cooperate social responsibility. Cresta group has established Employee Share Trust Scheme which was approved by the Shareholders at the Annual General Meeting held on 17 December 2010. The employees will benefit for working for the Group through receipt of dividends whenever the Group declares a dividend.
ReplyDeleteCresta Marakanelo commitment to the Masiela Trust continues to be an inspiration. It was the first business entity to respond to the former President’s call to join the fight against hiv/aids. Since Cresta started their partnership with the Fund by pledging P1 per bed per night in all its hotels in the country, they have contributed close to P2 million. While this commitment upholds the vision 2016 principle of ‘Building a compassionate, just and caring nation’ it is also a true reflection of Botswana society. Batswana believe, that ‘motho ke motho ka batho ba bangwe(life-force of togetherness)’. Through such funding, the Trust was able to extend financing for construction of childcare centres and housing units, and scholarships at various institutions for deserving cases.
ReplyDelete