Events management Blog No .4

Bmobile Francistown Marathon

Bmobile marathon was held at Francistown city. More than 1000 participants took part on this event, it attracted local and foreign athletes. This event is categorized as hall mark event. According Bowdin et al, (2012) hall mark events refer to those events held by towns, city or region to identify their spirit or ethos to increase widespread recognition and awareness. The organizers of this event (Bmobile and other stake holders) intended to create an awareness and recognition of Francistown city to investors and to tourists.

 The writer took part as a volunteer (field marshal) at the event.  Bowdin et al, (2012) says that volunteers should be motivated by the event manager, to enable them to achieve corporate goals or their own. Without a proper motivation can lead volunteers to lack enthusiasm (Mullins, 2005). The volunteers were not appropriately motivated at this event, which caused no show up of some volunteers. Volunteers who showed up during the event also didn’t deliver quality service due to lack of motivation from the organizers.

Lynch, (2009) point out short term volunteers can be motivated by appreciation of their personal achievement, which can be done simply by express thanks them for their involvement.

 

References

Bowdin, G., Allen.J, O’Toole.W, Harris.R. &McDonnell, I. (2012). Events management. Routledge: U S A.

Lynch, R. (2009). Strategic Management.5^th edn. Harlow, Financial Times Prentice Hall

Mullins, L.J. (2005). Management and Organizational Behaviour. 7^th edn. London, Financial Times, Pitman Publishing.