EVENTS MANAGEMENT BLOG 12

School fun Day Event

The school fun day event concept was developed by hospitality students to fulfill the events management module assessment. The event was held at Francistown College of technical and vocational education (FCTVE). More than 100 people (students) attended the event. Food and beverages were sold on the day, various games and music were played at the event.

Marketing of the Event

Marketing of is described by The Chartered Institute of Marketing (CIM, 2005) as the responsibilities of the management processes to identify, anticipate and also satisfying consumers necessities   in order to reap profit. Due to time constrains events planners had limited time to do the all marketing approaches more effectively? This contributed to have few numbers of attendees in arrear of inadequate promotion of the event.

Price of food items

Pricing is a significant marketing tool which persuade and influence customers purchase behaviour Mathews, (2008). Even though the food  and beverages were sold on credit, the pricing of food items influenced the buying power of customers, the price for every food item was sold on the day was lower than of competitors who sold the same products in school. Event planners managed to sell all food items at the end of the day and gain a better profit.

References

The Chartered Institute of Marketing (CIM, 2005). Marketing glossary, [online] available at: http://www.cim/ser/html/infQuiglo.cfm?letter. Assessed on 09/04/2015.

 Mathews, D. (2008). Special Event Production: The Process. Oxford, Butterworth- Heinemann.

 

 

 

 

 

 

 

 

 

Events Managements Blog 11

 

Cultural Day Event

The writer is focused on reflecting and evaluate which took place at Gumare. The event is celebrated annually in northern district part of Botswana. The event is spearheaded by the government of Botswana under the ministry of youth, sports and culture. The event is aimed to promote the cultures of different tribes living in the Ngami land district. Different ethics group attended the event to show case their cultures. Music, food, and attire of different types was exhibited on the day.

Venue

Venue is a place or a site where the event is held, according Mathews, (2008) note that the choosing of venue for an event is very crucial, because the venue will ultimately determine the elements of staging of an event. The event was held at Gumare primary school ground, the venue had adequate space and was easily accessible to people who attended the event. With adequate space exhibitors managed to display their products attractively and the issue overcrowd was evaded.

Entertainment

Shay, King & Cynthia, (2010) believes, entertainment grasps audience’s attention and creates enjoyment and desire to the viewers. The music and dances played by different cultures retained enjoyment to the audiences until the shutdown of the event.  

References

Mathews, D. (2008). Special Event Production: The Process. Oxford, Butterworth- Heinemann.

Sayre, Shay; King, Cynthia (2010). Entertainment and Society: Influences, Impacts, and Innovations (Google eBook) (2nd ed.). Oxon, New York: Routledge.

EVENTS MANAGEMENT BLOG NO.10

Mmophane Mine Dinner

The dinner was held at Barbora Bistro Restaurant, this event was to appreciate and express thanks to Mmophane mine staff for their commitments on their work and the company objectives and goals. The dinner attracted over 100 guests. Awards were given to employees who accomplished and displayed excellence in their field of work.

Staffing

The number of staff required in such event is determined by the nature and requirements of the event Lillicrap & Cousins, (2010) point out. As food and beverages and wine were served at the event, waiters and wine waiters were required. Each waiter was assigned to serve 10 covers. Lillicrap & Cousins, (2010) suggest that one waiter should at least serve 25-30 covers in demand for efficiency work or job. Bowdin, Allen, O’Toole, Harris, & McDonnell, (2012) states that in incident the event requires the service of casual staff, they should report well in advance at least an hour before so that they complete mise-en-place, allocating them to duties and to be updated on the processes to be carried out. The event organizers called the casual staff the day before the event, duties were allocated to them and were briefed on the procedures to be carried out.

Reference

Bowdin, G., Allen, J., O’Toole, W., Harris, R. & McDonnell, I. (2012) Events Management 3^rd edn London: Routledge.

Lillcrap, D. & Cousin,J.(2010). Food and beverages service 8^th end. London: hodder education.

EVENTS MANAGEMENT BLOG NO. 9

Wine Testing Event

Wine testing is uncommon in Botswana, and Francistown golf club found it suitable to host wine testing event.  The event which was held at Francistown golf club premises attracted a huge number of people from different organizations; hotels, lodges and the community. Various types of wines were tested on the day. According to Lillcrap & Cousins, (2010) describe wine as the alcoholic brew attained from fermentation of the juice of freshly collected grapes.

Lights and Sound

According to Bowdin, Allen, O’Toole, Harris, & McDonnell, (2012) lightings and sound are central to the design of the event. Lights let everyone to see what is taking place and the sound system is for audience to clearly hear speeches and audio effects. As the event took place on the night, the lights were clear to allow clients to see which wines were displayed for testing. Some of the lights at the event were artistically, and Bowdin et al,(2012) point out this kind of lights enhance the overall theme of the event. There were some lights which were outside the venue, the reason for have those lights was for identification of the venue, security and safety of staff and clients.

Reference

Bowdin, G., Allen, J., O’Toole, W., Harris, R. & McDonnell, I. (2012) Events Management 3^rd edn London: Routledge.

Lillcrap, D. & Cousin,J.(2010). Food and beverages service 8^th end. London: hodder education.

Events Management Blog No 8

Braai Festival

The braai festival was held at Barbora Bistro Restaurant, the event was to mark the 5^th anniversary ceremony of the company. The event called upon different chefs to show case their braai styles and techniques. Fairly the event attracted great number of people who attended this event.

Place/Venue

Bowdin, et al, (2012) point out that, an event venue or place is a site at which consumers can purchase products and services, where the event takes place. Mathews, (2008) note that the choosing of venue for an event is very crucial, because the venue will ultimately determine the elements of staging of an event. Barbora Bistro Restaurant was the best place/venue for this event as it has an adequate open space. Chefs displayed their braai stands on the open space, the setup was appropriately done due to adequate space. This made the event to look or being part of theme of the event. Customers who attended the event walked freely to their seats and interacted well with chefs. Due to the size of the venue and the size of the event enhanced the event experience. In fact the venue managed to accommodate everyone who attended the event and the issue of congested was avoided.

Reference

Bowdin, G., Allen, J., O’Toole, W., Harris, R. & McDonnell, I. (2012) Events Management 3^rd edn London: Routledge.

Mathews, D. (2008). Special Event Production: The Process. Oxford, Butterworth- Heinemann

Events Management Blog No 7

Wedding Ceremony

Modern weddings are celebrated in different styles and venues. Couples choose gorgeous venue and type of service for their wedding ceremonies. The writer reflect on the wedding ceremony which was held at Adonsonia Hotel in Francistown. The ceremony was attended by over 300 individual’s most of them were couple’s family members and friends. Food and beverages were served to attendees. The writer will focus on the services style of food and beverages at the event.

Buffet Service

Lillcrape and John, (2010) states that buffet service is one the often service style used by event planners. In this type of service variety of food items are displayed at a table and guests select food for themselves. Food items were displayed at the service point, guests selected their food items and then eat at a table seated. This service style was more efficient for the event as guests ate their meals well on time. A sit down Buffet service according to Free Hotel Management Training, (2014) is as good as any formal meal. This type of service aided a more successful in infusing a certain agility in the event atmosphere. Guests enjoyed their meals at the right and labour intensive from waiters was at its minimum.

References

Free Hotel Management Training Blog, (2014). Available on http://www.hospitality-school.com/different-types-buffet-service.

Lillcrape. D. R & John. A. (2010). Food and beverages services. Hodder Education: London.

Events management blog no.6

Charity Event (Gerald Estate)

Charities play a vital role in helping people in needy because of different reasons, either of emergency, sudden illness or loss of parents.  The hospitality class identified one child at Gerald Estate who is an orphan, and raised funds to help the needy child. Money and clothing’s were raised and were donated to the child. Participation in community events has become a part of modern life, both in rural and urban settings says (Bleijie, 2013). The hospitality students found it fit for them to take part by organize such event in the community they live in. The event took place at the child’s yard.

Consultation with key stakeholders

According to Bleijie, (2013) it very essential to communicate with key stakeholders when develop and plan such events. The key stakeholders of that charity event were social workers, Gerald chief, police and the community. Stakeholders were consulted to discuss on issues pertaining the services, venue and food and beverages for the event. The communiqué for the event was successful because everyone who was invited showed up at the event. Bodwin et al, (2012) describe event communication as delivering of information’s to the public and provision information to event staff and the efficient operational system of the event. The invited guests were prepared for this event, as the chief had his motivational speech printed well in advance.

 

References

Bleijie (2013) Non-profit fundraising event alcohol, safety and event management: a helpful guide: Queensland government.

Bowdin, G., Allen, J., O’Toole, W., Harris, R. & McDonnell, I. (2012) Events Management 3^rd edn London: Routledge.