EVENTS MANAGEMENT BLOG 12

School fun Day Event

The school fun day event concept was developed by hospitality students to fulfill the events management module assessment. The event was held at Francistown College of technical and vocational education (FCTVE). More than 100 people (students) attended the event. Food and beverages were sold on the day, various games and music were played at the event.

Marketing of the Event

Marketing of is described by The Chartered Institute of Marketing (CIM, 2005) as the responsibilities of the management processes to identify, anticipate and also satisfying consumers necessities   in order to reap profit. Due to time constrains events planners had limited time to do the all marketing approaches more effectively? This contributed to have few numbers of attendees in arrear of inadequate promotion of the event.

Price of food items

Pricing is a significant marketing tool which persuade and influence customers purchase behaviour Mathews, (2008). Even though the food  and beverages were sold on credit, the pricing of food items influenced the buying power of customers, the price for every food item was sold on the day was lower than of competitors who sold the same products in school. Event planners managed to sell all food items at the end of the day and gain a better profit.

References

The Chartered Institute of Marketing (CIM, 2005). Marketing glossary, [online] available at: http://www.cim/ser/html/infQuiglo.cfm?letter. Assessed on 09/04/2015.

 Mathews, D. (2008). Special Event Production: The Process. Oxford, Butterworth- Heinemann.